It's totally informal and unstructured. The general public is invited to hang out and talk about PDD or Duluth in general or whatever. Fabulous door prizes are distributed for contrived reasons and some kind of weird cake will probably be served. There's talk of an ongoing slide show of every image that has ever appeared on PDD's blog.
Duluth's Duluthiest website celebrates nine years of cliff-dwelling, gauntlet-running, panty-hose admiring Internet shenanigans with an event that features actual human interaction. The location is the "board room" at Tycoons, which is upstairs and down at the end of the hall with "City Desk" painted on the door.